Three Sims content creator avatars symbolizing their departure from the Creator Network.
James Turner, Plumbella, and Lilsimsie are leaving Creator Network

Several of The Sims 4’s most well-known content creators have stepped down from EA’s official Creator Network following news of the company’s $55 billion acquisition backed by Saudi Arabia’s Public Investment Fund. The move has sparked widespread discussion across the community about ethics, transparency, and creative independence.

Leading Creators Step Away
Longtime creators such as James Turner, Kayla “lilsimsie” Sims, and Jesse “Plumbella” McNamara have publicly announced their decisions to withdraw from the program. These creators have been key figures in The Sims community for years, producing popular tutorials, build challenges, and storytelling series that helped grow the game’s audience.

In statements shared across their social channels, the creators cited discomfort with continuing to promote The Sims 4 under the new ownership structure. They expressed concerns that the buyout conflicts with the inclusive values that have long been associated with The Sims community.

What the EA Creator Network Is
The EA Creator Network is an official program that provides early access to upcoming content, promotional materials, and affiliate benefits to select creators. Members often receive early review copies, preview opportunities, and codes to share with followers.

By leaving the network, creators lose these privileges but gain independence in how they engage with the game and its audience. Their decisions highlight the importance of creative freedom and personal ethics in the growing field of game content creation.

Community Response
The news of the departures quickly spread throughout The Sims community. Many fans expressed support for the creators’ choices, appreciating their transparency and integrity. Others voiced concern about the potential impact on community-driven content, especially since these creators often helped showcase new packs and features in accessible, entertaining ways.

While not all creators have chosen to leave, the wave of resignations has encouraged broader conversations about how gaming companies partner with influencers, and how corporate ownership can influence community relations.

What It Means for The Sims 4
For players, this shift is unlikely to affect gameplay, updates, or expansion pack releases. However, it does signal a change in how the game is promoted and discussed online. Without official collaboration, some creators may pivot toward independent reviews or other simulation games.

The departures also underscore a growing tension between corporate decision-making and community trust. As The Sims 4 continues to evolve under new ownership, players and creators alike will be watching closely to see how EA maintains its relationship with one of gaming’s most passionate fanbases.